The Yaag Project
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The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
Episoade Recente
134 episoade
Sri M On Overcoming Karma, Tracking Spiritual Progress, & More
Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shis...
Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag
Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.T...
Mindset during economic downturns
In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic do...
Transformation is rooted in relationships
In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The...
How to do SaaS pricing: with Dan Balcauski
In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted t...
The role of content in building partnerships: Justin Zimmerman
In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the...
How to build a brand new sub category: Kara Goldin
In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- u...
Marketing skills needed to stand out : Stacey Danheiser
In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impa...
Modern Marketing with Seth Godin
In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”
...
Leveling up on video strategies: with Dan Mills
In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting,...
Product-led revenue: What does it mean and how is it different from PLG?
In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, difference...
ROI-led content: How to get decent ROI on your content - with Ugi Djuric
In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investmen...
How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh
In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fit...
How to set up a customer success organization : Jeff Breunsbach
In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joi...
How to build a buyer centric revenue model: Nelson Gilliat
In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a bu...
Why and how to build a media company? : Scott D Clary
In this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytel...
When to monetize your podcast and how to do it: Benjamin Shapiro
In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podca...
How to engineer your go-to-market process : Mark Donnigan
In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineerin...
The anti-hustle guide to SaaS sales: Brandon Fluharty
In this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Throu...
How to do content distribution the right way: Ross Simmonds
In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this ep...
Doing product marketing the right way : with Yoni Solomon
In this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on...
How to win mega deals? : with Christopher Engman
In this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has be...
Randy Frisch: How to create a personalized content experience in B2B SaaS?
In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to dri...
How to stop chasing customers and build a cult? : Chris Kneeland
In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to s...
How to leverage team-selling and improve customer retention: Kris Rudeegraap
In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and...
How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan
In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies a...
Why is product marketing often misunderstood? : with Vukasin Vukosavljevic
In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of...
David Spinks : How to build a community and mistakes to avoid
In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discus...
Is community building for everyone? : with Yaag and Manish
In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at...
Implementing customer-led growth step-by-step: with Claire Suellentrop
In this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organizati...
Neil Patel: Content promotion and distribution in B2B SaaS
In this episode, Neil Patel, the man behind CrazyEgg, NP Digital, Kissmetrics, and Ubersuggest, joins us to discuss content promotion and distribution...
How to do ABM without a dedicated ABM function
This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Katheriin Liibert, Head of...
How to get better at social selling and sales enablement: Steve Watt
In this episode, Steve Watt, the Marketing Director at Seismic, the global leader in sales enablement, joins us to discuss how to get 1% better every...
Sangram Vajre: The MOVE framework for Go-To-Market
In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE...
What triggers people to buy: Katelyn Bourgoin
In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger...
How to set up the customer success function : with Scott Marker and Megan Bowen
This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Scott Marker, the Chief Eva...
How to market cybersecurity products better : Rafi Ozick
In this episode, Rafi Ozick, the founder and CEO of Privatise, the company disrupting cybersecurity with one click enterprise network security, joins...
Conversion Optimization: How to get it right - with Khalid Saleh
In this episode, Khalid Saleh, the founder and CEO of Invesp, joins us to discuss Conversion Optimization and shares his decades of experience on how...
How market networks bridge the gap in today’s advertising : Sam Mallikarjunan
In today's episode, Sam Mallikarjunan, the CEO & Co-Founder of OneScreen, an AI-powered Market Network, joins us to share his insights on what a marke...
How to truly get better at video marketing : Guy Bauer
In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his ins...